Author Archives: Linda Thomas

Great Tips for Direct Mail Success

If you do Internet marketing, more than likely the concept of direct mail hasn’t interested you at all. It’s really okay if this is true for you to. This is something that most Internet Marketers have done. Attracting customers to your online business is something that you can do with the Internet, but you can also do this off-line as well. Direct mail is one of those things. You really can use direct mail to do this – but is it hard to do? It’s quite the opposite actually! It takes a lot of work to create a successful direct marketing campaign. In the following article, we will show you a few direct mail campaign tips that you can use to be successful your first time round.

The “prettiness” of your direct-mail campaign is something that you do not want to think about too much. As with anything, it should look very nice. It really needs to look nice when looking at it. What really matters is the content of the mailing itself. The most important part is to copy itself – it doesn’t matter how good it looks, or how colorful it is. What matters is that it is written well and can convert the people that read it. You need to concentrate on the design of the page second. Always work on the copy first.

As a general rule of thumb, this works for both online and off-line copy.

Just like email content it’s important for your direct mailings to have eye catching headlines too. It’s true! You can’t just leave the good headlines to online marketing efforts and sales pages. It’ll be even harder for your direct mail efforts to pay off for you without one.

You can do it – even if you’ve tried to keep your direct mail piece with the format of a letter. Remember, the purpose of the headline is to really reach out and et the attention of your audience. It also needs to be intriguing so that your recipient will want to keep reading what you have sent to them. There are all kinds of tips and tricks you can use to help you write headlines that are designed specifically to get attention on the Internet. Spend some time doing research before you finalize the copy on your mail. Check out direct mail marketing Ashville NC professionals for more tips.

It is important to maintain your creativity, yet at the same time make sure it looks like an adult had the final say. The final product should look well done, yet creative at the same time. You really need the help of a professional for both printing and the sales copy. Make sure that your input is there, but allow them to add their own creative flair to the finished product. Although you want to be different, make sure you don’t use something unprofessional by crayon in your flyer. Make sure you do not listen to those that would tell you differently. There are plenty of things you can do to make your direct mail efforts more successful.

Like other forms of marketing, it is both easier and harder than it looks to find high levels of success. These steps are just a few of the steps you can take to increase your odds of success. With a few additional tips and tricks you’ll be on your way to a truly lucrative direct mail campaign.

How To Be Proactive With Your Article Marketing

Those that decide to do article marketing more than likely do some research before beginning. This research will reveal something interesting. The quality of the articles you find on the Internet will be extremely poor. That observation is driven home all the way to the bone at article directories. Truth is, you would be doing yourself a favor by staying away from them. They will show you many examples of what not to do, especially if you decide to do the writing on your own. So here are a couple of outstanding suggestions to power-up your articles.

You should hear your content toward your readers, catering to what they want to know. Your audience will probably appreciate throwing a little humor into the topics that you choose. Humor is a great way to break into any audience with any topic. Just make sure it is done in an appropriate manner. To avoid aggravating any of your readers, take the topic very seriously, yet add humor in an appropriate way that is actually funny. As with most things, inappropriate humor may be necessary, or it may not – you need to make this judgment call on your own. If this is not your normal style of writing, don’t worry! Just try your best and be patient as you attempt to add humor to the content on your site.

After the content is published on your website or blog, you need to get it indexed by the search engines doing a couple things. This is a critical point because you want the engines to know that the origin of the content is your site and nowhere else. Once you get it live, then you can bookmark it at Digg or other places so it can be indexed quickly. You can also go to a pinging site and ping your blog with that particular post or page. You won’t have to do this manually if you are using a WordPress platform. Each time that you make a new post, it automatically pings that page.

When you write, whatever it is, you need to make sure that your captive audience is not falling asleep in the middle of what you are saying. When you write on a topic you enjoy, you will be able to express yourself emotionally which is something you should always try to do. Open up with a bang that will just rock them and make them sit straight up. What you write will have a certain tempo, especially if you use your feelings with your words. Short concise sentences, and emotions that bring them up and down, will really keep riveted. At the end, make sure the readers remember what you are, hitting them with emotion and powerful statements. Closure, along with emotion, is what you’re shooting for once you finish the article.

By studying the writings of those that are successful, you can become successful too. Some of them are selling what they have to offer, secret strategies that are supposed to work wonders.

You’re going to fall a few times, but then you just have to get up. Just keep practicing until, despite feedback and criticism, you become a proficient writer. To effectively lower the potential learning curve you will face, learn from others that already have success.