Author Archives: Linda Thomas

Proven Steps To Engaging Content in Your Online Business

Content is something that every Internet marketer needs to have. It is an essential part of doing business on the web, for long-term and short-term success with your websites and blogs. Content that converts, that pulls the reader in, is what you need to write. Your target audience, in essence, needs to be impressed by the content they read. Creating killer content for your online business is something that this article can help you with creating, especially if you struggle with content creation. Here we talk about what kind of approach you should be taking towards developing engaging content and what steps will lead to success.

Think like your readers and use emotions to get them engaged; it doesn’t matter how good your content is written unless and until the readers are emotionally involved in what you’re saying. Your content is actually rated by virtue of how it affects people emotionally, if it moves them in a way that they feel, not so much process. It’s a known fact that content that is emotionally driven gets more response as it engrosses the reader and pulls him right into the core of the subject. So basically, if you know how to use emotions to play the content game, you will easily be able to make it more engaging. If you have problems, should you discuss them with your readers at all? Obviously it is!

Sharing problems with your readers is something that you need to do, as well as any mistakes you have made that they can learn from. They will consider what you present from their own perspective, and then think about what they would do from your point of view as they read. The content will certainly be regarded as valuable, especially if the reader can process the information in a way that may help them later. By asking a reader questions, seeing if a similar situation has happened to them, you can make the content extremely engaging by doing so. It is always best to discuss something that you have already overcome so that you can provide a solution, and help the reader understand what to do.

You might want to consider asking for new ideas, or suggesting them. Have you ever thought of that? Using a tactic like this, you can get a lot of ideas flowing, since it is value driven and engaging. You might want to ask people (if you are in the ‘Internet Marketing’ niche) if they can come up with ways to generate traffic. That’s a great idea!

By telling your readers about sharing ideas, you can use what they come up with to create more content. So in short, creating killer content for your website that engages and gives immense value to your visitors is not rocket science, it can be done and it is being done by many sites. The purpose of the content is irrelevant. What is relevant is that it has to be outstanding content that is engaging, for without it, your websites true potential will never be realized without this level of content on it. Also, remember that the more engaging the content is, the higher the level of trust your visitors will have for you and your products.

How to Choose an SEO Company that Works

Search engine optimization is not rocket science, and anybody with the basic knowledge of SEO can do it. However, there are still times when you feel the need to outsource your SEO. The idea sounds pretty basic and easy, but you are faced with the same concerns that people have when hiring anyone to do something. The usual horror tale is a business pays a lot of money, and then the job is not done right because the person really did not know what they were doing. There is much to learn if you have never actively tried to outsource your SEO to a third party, so pay close attention to this discussion.

There are a number of different approaches to SEO, so that is one place you can start with the questions. If they balk at your questions or seem hesitant to share their methods with you, then just walk away. You will not be in the strongest bargaining position unless you have knowledge of SEO. Also, just use your common sense because you have talked to people and evaluated their intentions to some degree. You will also need to know he difference between black hat and white hat SEO just so you can protect your business. If you are not totally comfortable with asking a lot of questions, then you need to work through it, somehow.

A reputable SEO company will also want to get some information about you because they should have an understanding about your business. It doesn’t matter what kind of business model you have – if the SEO company doesn’t get it, then there’s something wrong.

Both businesses have to be protected which is why a service contract is so important. Always talk to these people, and if they do not want to talk then that is a red flag. The moment they say that they ‘know everything’ without any explanation, you should move away.

Not every single SEO company can be listed in the top 10 at Google, and those that are listed there are probably out of your financial reach, anyway. You never know what you will uncover if you just do a little digging on your own. Base your decisions on everything that you uncover, and then just weigh them as carefully as you can. There are a million different scenarios, and that is why we can only say so much about how to properly assess this. You can find all kinds of people in business, as you know, so you must do your own diligence, here. There are many times when you have to be stubborn and vigilant about your business interests. So, you know how important this is that you know how to make the right choices with an SEO company. You can find all kinds of good and bad stories on this topic, but all that does not matter; what you do is the only thing that matters. Take action on these tips, and you can find someone who is honest and charges a fair price.