One of the most critical areas for building a site that performs well is how user friendly it is. That term probably sounds pretty innocuous but if you don’t do it correctly it can be incredibly unforgiving. You will know if you’re doing it wrong because your bounce rate is going to be way too high and nobody will spend much time on their site. Make sure that you have your analytics set up on your site so that you can start figuring out what your trouble spots are. You might even hire a person to do a user friendly criteria site audit. The point is that if you want to play ball, you’ll make sure you’re up to par here.
Many inexperienced webmasters usually do not put enough thought into their font choices, but the ideal approach is to use those web fonts that are considered standard use fonts. Safe fonts are those like Verdana and Ariel sans serifs, and actually this is a good area for you to research and gain some knowledge. It’s not necessary to load up your site with so many kinds of fonts for each little section, etc. Major sites with millions of visitors a month are professionally designed and they can get away with it more than you can. If you use a blog, then the fonts will be generally by default, although you can find plugins that give you more variety.
Be smart about what you have for admin pages, and this is about your contact page. The contact page tells everybody that you’re for real and a professional and that makes a difference. The better places will manually review your site and they’ll look for a Contact page, and don’t forget you’ll also want to have certain information on your Contact page such as a form. If you have nothing to hide, then you should not have an issue with getting an 800 number of something – no one will call, anyway.
Making mistakes is really easy, particularly in terms of content creation and in other areas. Some of the examples of this are your side bars. You are going to have all sorts of special offers and opt-in boxes for list building that are going to need to be sold themselves. So make sure that you’ve created great copy for these things. Most webmasters are going to just toss up an opt-in box and a graphic for their eBook–do not be one of them. Most people are used to these things and have started to ignore them. Placing a smaller box in the side column with some copy typed in a smaller font as well as the email field is just one way to set yourself apart.
You don’t want your font to be too small for people to see and it is important that your copy be as compelling as possible. Even if your website is getting killed and you need to completely overhaul it, you can do that pretty quickly when you know what to do. Obviously you need to know how to implement it and how to do so with complete competence. It’s really all up to you and how badly you want to have a successful business on the web.