Category Archives: Business

How to Choose an SEO Company that Works

Search engine optimization is not rocket science, and anybody with the basic knowledge of SEO can do it. However, there are still times when you feel the need to outsource your SEO. The idea sounds pretty basic and easy, but you are faced with the same concerns that people have when hiring anyone to do something. The usual horror tale is a business pays a lot of money, and then the job is not done right because the person really did not know what they were doing. There is much to learn if you have never actively tried to outsource your SEO to a third party, so pay close attention to this discussion.

There are a number of different approaches to SEO, so that is one place you can start with the questions. If they balk at your questions or seem hesitant to share their methods with you, then just walk away. You will not be in the strongest bargaining position unless you have knowledge of SEO. Also, just use your common sense because you have talked to people and evaluated their intentions to some degree. You will also need to know he difference between black hat and white hat SEO just so you can protect your business. If you are not totally comfortable with asking a lot of questions, then you need to work through it, somehow.

A reputable SEO company will also want to get some information about you because they should have an understanding about your business. It doesn’t matter what kind of business model you have – if the SEO company doesn’t get it, then there’s something wrong.

Both businesses have to be protected which is why a service contract is so important. Always talk to these people, and if they do not want to talk then that is a red flag. The moment they say that they ‘know everything’ without any explanation, you should move away.

Not every single SEO company can be listed in the top 10 at Google, and those that are listed there are probably out of your financial reach, anyway. You never know what you will uncover if you just do a little digging on your own. Base your decisions on everything that you uncover, and then just weigh them as carefully as you can. There are a million different scenarios, and that is why we can only say so much about how to properly assess this. You can find all kinds of people in business, as you know, so you must do your own diligence, here. There are many times when you have to be stubborn and vigilant about your business interests. So, you know how important this is that you know how to make the right choices with an SEO company. You can find all kinds of good and bad stories on this topic, but all that does not matter; what you do is the only thing that matters. Take action on these tips, and you can find someone who is honest and charges a fair price.

SEO Copywriting – Tips to Help You Write Better

Not many people are familiar with the term SEO copywriting; even though it is one of the most widely used marketing tools today. SEO Copywriting is used by online businesses and individuals all over the world to create content designed for search engines as well as human readers looking for unique content. This is an art of writing that creates highly convincing yet creative copy that’s meant to serve many different purposes for that particular site.

The first element of SEO copywriting is using the correct keywords so that you can rank higher in search engines within your given niche. These keywords could be from the name of the website the content is being created for, or it could be keywords related to content people may be searching for online. The most important formula for SEO copywriting success is using the right keywords in the right places. Ranking higher by Google and the other search engines requires that you get good at this practice.

If you want long term results, and this is critical for your SEO, you must have a high content to code ratio. What does it mean? Put in simple terms, your content to code ratio is the balance of text and code within your page. To check this, look at the HTML code, which can be seen by viewing the source code within your webpage. Your text must be higher than the HTML code, to get a good ratio. The search engines completely love this if you get it just right. The cleaner your site is, with more content and less HTML code, the better you’ll rank with the search engines.

Now that we know the do’s, there are things you’ll want to avoid when writing web copy. The first thing you’ll want to avoid is flash as it goes against your goals when it comes to high ranking. Flash won’t help you with your SEO efforts one bit. Search engines are unable to read Flash and that’s not to mention the fact that it takes forever to load.

To make matters worse, any information that’s embedded in a Flash file won’t be indexed by the search engines. The concept of search engine optimization is to create content that’s more readable for search engines. Therefore, don’t use Flash on your site as it’s only going to drive away your traffic.

Images on websites are explained with captions, which are usually overlooked by readers. Do keep in mind, though, that Google does understand images and know how they are utilized.

Therefore, adding captions is vital and they must begin with the keywords you are targeting to help Google make sense of what you are trying to achieve.

To master the skill of SEO copywriting, you will need to put in some time and effort. When you know what you are doing, you will find it relatively easy to offer your readers the information they require while also making a good impression on the search engines.

Search engines will reward you for your efforts, but only if you follow their rules.