Category Archives: Internet

What You Must Know Before Starting an Online Business

Believe it or not, starting an online business is not that difficult to do. You really can’t put a free site up on the Internet, and hope people will whip out their credit cards to pay you. If you want to guarantee your success, and start to make a regular online income, there are many things that you need to understand before you start. By using common sense, this can help you as well. It’s all about educating yourself on what you need to know, and implementing that knowledge at some point. So what do you need to know? And what specific knowledge should you look at initially? This article will help you understand what you need to now.

In order to make this work, certain state, city and federal requirements will need to be met by you. Your specific location will have different rules and regulations to follow. Determining what these requirements are will be easy, as there are several places you can go to find this information. The Internet is probably the best place to find this information quickly and easily. Just search for “statutes” in your specific location. Going to the physical office of small business resources could also get you this information. If you have the money you might also hire a lawyer to help you be sure that you comply with all of your regulations: city, state and federal. Getting your Internet business running can be done in your spare time if you so choose.

As long as you have a schedule in place, you will be able to get your business running, and also make it profitable. There are many reasons that this is true. You can’t have success with any business if you don’t devote a certain amount of time to it on a regular basis. Procrastination can be a business killer, which is what you will avoid by doing this. Once you have a specific schedule, this is good not only for you, but your clients. They will know that you are serious, and that you are there for them, and that they can plan to interact with you.

One of the reasons that people get into online business is the idea of doing business with a global market. What most do not realize is that conversing and dealing with overseas customers is not that easy. There are very strict rules for finding and doing business with people and enterprises out of the country. They apply to everything from sales tax to what you can and cannot send out of the country physically. The best thing to do is have someone else set everything up, specifically someone who knows what they are doing. Your local SBA, or lawyer, can probably accomplish this for you.

Starting an online business requires you to learn about many different things, from designing a website to e-commerce solutions. Some people try to make it seem it can be accomplished in a few minutes, but this isn’t the case. Depending on your background and how much time you have, you may need help in certain areas. It’s important to set up a business correctly, and the above tips can ensure that you do this. Once your business gets rolling, you’ll find that you have to make certain adjustments and tweaks as you discover what does and doesn’t work.

Basic Web Design for Successful Business Website

Are you new to web designing? Do you want to understand what makes a good web design? Well, there are more important things than what your eyes can see, particularly if you are designing the site for your online business. Here are some of the most important things to consider.

  1. Keep it clean and simple. As they say, less is more. It makes a website look sleek if you reduce navigation options and keep the layout simple. Keeping it clean will help achieve your desired goals and results, such as more signups, subscribers, and sales.
  2. Have a polished, professional logo. The logo is an important part of your brand. And it is critical to put it prominently on your site. Best if you use a high-resolution image and place it in the upper left corner of each of your pages.
  3. Use intuitive navigation. Confusing navigation layouts will detract customers from your call to action or primary information. For a successful web design for business, keep the navigation bar clean and simply put the less important links at the bottom of the or in the footer.
  4. Use white spaces wisely. This will give the visitors some breathing room. You don’t want to overwhelm your prospects with too much information all at once. Let them read the pieces of information and allow them to absorb all of the features your business has to offer.
  5. Use color strategically. If you want to get a professional impression from your prospective customers, then use a neutral color palette. It will help your website look elegant, clean and modern. But it doesn’t mean you will have a boring web page. You can employ small dashes of color for headlines or key graphics.
  6. Invest in professional photography. Good photographs can build a strong connection between your business and customers. Poor quality photographs or worse, irrelevant photographs, can turn off potential clients. Get a professional photographer to capture the essence of your business and use high-quality images on your website.
  7. Use fonts that are easy to read across devices. Keep in mind that people will be looking at your website from  different devices, such as laptop, mobile phones and tablets. Some fonts may read well on a computer monitor but not on a mobile device.
  8. Respect the fold. Put most of your content above the fold. Put your call to action in the upper portion of your web page, along with your phone number and email address.
  9. Use responsive web design. Same as with number 7, make sure to choose a responsive design that can adapt to any browser and device.Remember, better user experience translates into more time spent on your site, which means higher conversion rates.
  10. Forget Flash. If you’re after search engine results, then only use search-engine friendly text. And Flash isn’t your best option to optimize your website for your money keywords.

Want more tips about web design and internet marketing in general? Get in touch with our colleagues from Clayton NC. Discover what you need to do in order to get the results you want for your business website.