WordPress is a sort of search engine darling which is why they get more love from the search engines than blogs that don’t run the platform. All webmasters know and understand (as do IMers) that building a site on the WordPress content platform gives you an automatic upper hand in terms of beating your competitors at SEO. Of course, to truly see long term rewards and lots of organically gained search engine traffic it is very important that you optimize your WordPress blog for as high a performance as you can get.
Place Your Keyword in the Title: In relation to optimizing your WordPress blog for the search engines, always keep in mind that the keyword has to be placed in the title. This is one of the smartest and easiest strategies to use for getting your WordPress blog exposed to the search engines. However, you should never make it a point to stuff too many keywords into your articles. Your keyword should go in the title if you think that it will make a big difference to do it. Your title should provide SEO value as well as make sense to the reader.
Allow Trackbacks: One of the main things that helps you WordPress blog get good ranking is the trackbacks. This makes it easy to have links created in the comments section to anyone who is linking to your content. When you allow trackbacks on your WordPress blog, this gives other people an avenue for linking to your articles and creating a backlink for you. If you research the comment of most WordPress blobs, you will see that they have trackbacks in them. This is so that anyone interested in linking to the content is able to do it freely.
Sprinkle Keywords in Your Content: When you run your site on WordPress you are not absolved from using basic SEO principles in the creation of your content. Your content should have a good keyword density to prove that you haven’t overlooked this basic part of SEO. You should never stuff your content with too many keywords, but just try to weave in your targeted keywords where you think is necessary; increase the use of synonyms so that you don’t end up repeating your keyword too many times in your article. WordPress SEO is a method that will slowly give your blogs better potential and a better appearance where search engines are concerned. But since you’re using a powerful platform like WordPress, the overall returns that you can get from your efforts can be huge. Search engines like Google consider WordPress as a reliable source to upgrade your blog potential. So before you go all complex with your approach to WordPress SEO, first get the basics right and ensure that you’ve built a strong foundation for the future traffic.
There’s no question about it- your business must be online. Whether you want to socialize online is up to you. Some people love to spend their spare time online, and others don’t. It’s a different story when it comes to your business, though -this is one area where you do need to be online. It doesn’t need to be loud or fancy or even incredibly widespread, but it does need to be there. People don’t simply open the phone book to find businesses anymore. It’s far more likely today that someone will go online and use a search engine to find you.
You have to post on forums daily. You can start out with one in the beginning. In relation to your niche, this is where your primary audience will spend most of its time on the web. A local forum can also work. Make sure your business profile, and your signature files, show your business website. You just need to participate in the forum. Your best bet is to be as professional as possible, answering questions on the forums and helping people when needed. It is not advisable to sell or promote your products when posting. Simply help out and be a contributing member of the site. You will see your reputation skyrocket along with your business at the same time. Open up a LinkedIn profile for yourself. You don’t necessarily want to set up the profile for your business. On the other hand, as the owner of the business, you should make sure to put a profile up on this network. Yes, this network is mostly used for making new connections and uploading resumes. This is the reason you need to get one. You can take advantage of it for meeting other business owners. You can find them by searching for people you already know in the business world. This will offer you a number of other options for networking. In addition, you can utilize the forums on the system for displaying your knowledge.
Your business can be listed in a niche centric directory. Did you know that? Are you selling a certain product? You cater to a specific niche? The best way to get people to find you is to put yourself into directories where your product or service will be seen by those looking for what you have to sell. If you do list in multiple unrelated directories, Google could slap you for this, plus you would be looked at as a spammer by flooding the directories with your links. Putting yourself in every directory that relates to your products or services is still what you need to do. Start with the directories you’ve used yourself in the past and then do a simple web search for others.
It’s actually not that hard to build a presence for yourself on the web. Just use the strategies we have given you to get this done. It is up to you how quickly, or slowly, this process actually can go.
What is important is that you set the presence up and that you let people know about it. All you have to do is keep trying, and you will succeed.
One of the most critical areas for building a site that performs well is how user friendly it is. That term probably sounds pretty innocuous but if you don’t do it correctly it can be incredibly unforgiving. You will know if you’re doing it wrong because your bounce rate is going to be way too high and nobody will spend much time on their site. Make sure that you have your analytics set up on your site so that you can start figuring out what your trouble spots are. You might even hire a person to do a user friendly criteria site audit. The point is that if you want to play ball, you’ll make sure you’re up to par here.
Many inexperienced webmasters usually do not put enough thought into their font choices, but the ideal approach is to use those web fonts that are considered standard use fonts. Safe fonts are those like Verdana and Ariel sans serifs, and actually this is a good area for you to research and gain some knowledge. It’s not necessary to load up your site with so many kinds of fonts for each little section, etc. Major sites with millions of visitors a month are professionally designed and they can get away with it more than you can. If you use a blog, then the fonts will be generally by default, although you can find plugins that give you more variety.
Be smart about what you have for admin pages, and this is about your contact page. The contact page tells everybody that you’re for real and a professional and that makes a difference. The better places will manually review your site and they’ll look for a Contact page, and don’t forget you’ll also want to have certain information on your Contact page such as a form. If you have nothing to hide, then you should not have an issue with getting an 800 number of something – no one will call, anyway.
Making mistakes is really easy, particularly in terms of content creation and in other areas. Some of the examples of this are your side bars. You are going to have all sorts of special offers and opt-in boxes for list building that are going to need to be sold themselves. So make sure that you’ve created great copy for these things. Most webmasters are going to just toss up an opt-in box and a graphic for their eBook–do not be one of them. Most people are used to these things and have started to ignore them. Placing a smaller box in the side column with some copy typed in a smaller font as well as the email field is just one way to set yourself apart.
You don’t want your font to be too small for people to see and it is important that your copy be as compelling as possible. Even if your website is getting killed and you need to completely overhaul it, you can do that pretty quickly when you know what to do. Obviously you need to know how to implement it and how to do so with complete competence. It’s really all up to you and how badly you want to have a successful business on the web.