WordPress is a sort of search engine darling which is why they get more love from the search engines than blogs that don’t run the platform. All webmasters know and understand (as do IMers) that building a site on the WordPress content platform gives you an automatic upper hand in terms of beating your competitors at SEO. Of course, to truly see long term rewards and lots of organically gained search engine traffic it is very important that you optimize your WordPress blog for as high a performance as you can get.
Place Your Keyword in the Title: In relation to optimizing your WordPress blog for the search engines, always keep in mind that the keyword has to be placed in the title. This is one of the smartest and easiest strategies to use for getting your WordPress blog exposed to the search engines. However, you should never make it a point to stuff too many keywords into your articles. Your keyword should go in the title if you think that it will make a big difference to do it. Your title should provide SEO value as well as make sense to the reader.
Allow Trackbacks: One of the main things that helps you WordPress blog get good ranking is the trackbacks. This makes it easy to have links created in the comments section to anyone who is linking to your content. When you allow trackbacks on your WordPress blog, this gives other people an avenue for linking to your articles and creating a backlink for you. If you research the comment of most WordPress blobs, you will see that they have trackbacks in them. This is so that anyone interested in linking to the content is able to do it freely.
Sprinkle Keywords in Your Content: When you run your site on WordPress you are not absolved from using basic SEO principles in the creation of your content. Your content should have a good keyword density to prove that you haven’t overlooked this basic part of SEO. You should never stuff your content with too many keywords, but just try to weave in your targeted keywords where you think is necessary; increase the use of synonyms so that you don’t end up repeating your keyword too many times in your article. WordPress SEO is a method that will slowly give your blogs better potential and a better appearance where search engines are concerned. But since you’re using a powerful platform like WordPress, the overall returns that you can get from your efforts can be huge. Search engines like Google consider WordPress as a reliable source to upgrade your blog potential. So before you go all complex with your approach to WordPress SEO, first get the basics right and ensure that you’ve built a strong foundation for the future traffic.