SEO Copywriting – Tips to Help You Write Better

Not many people are familiar with the term SEO copywriting; even though it is one of the most widely used marketing tools today. SEO Copywriting is used by online businesses and individuals all over the world to create content designed for search engines as well as human readers looking for unique content. This is an art of writing that creates highly convincing yet creative copy that’s meant to serve many different purposes for that particular site.

The first element of SEO copywriting is using the correct keywords so that you can rank higher in search engines within your given niche. These keywords could be from the name of the website the content is being created for, or it could be keywords related to content people may be searching for online. The most important formula for SEO copywriting success is using the right keywords in the right places. Ranking higher by Google and the other search engines requires that you get good at this practice.

If you want long term results, and this is critical for your SEO, you must have a high content to code ratio. What does it mean? Put in simple terms, your content to code ratio is the balance of text and code within your page. To check this, look at the HTML code, which can be seen by viewing the source code within your webpage. Your text must be higher than the HTML code, to get a good ratio. The search engines completely love this if you get it just right. The cleaner your site is, with more content and less HTML code, the better you’ll rank with the search engines.

Now that we know the do’s, there are things you’ll want to avoid when writing web copy. The first thing you’ll want to avoid is flash as it goes against your goals when it comes to high ranking. Flash won’t help you with your SEO efforts one bit. Search engines are unable to read Flash and that’s not to mention the fact that it takes forever to load.

To make matters worse, any information that’s embedded in a Flash file won’t be indexed by the search engines. The concept of search engine optimization is to create content that’s more readable for search engines. Therefore, don’t use Flash on your site as it’s only going to drive away your traffic.

Images on websites are explained with captions, which are usually overlooked by readers. Do keep in mind, though, that Google does understand images and know how they are utilized.

Therefore, adding captions is vital and they must begin with the keywords you are targeting to help Google make sense of what you are trying to achieve.

To master the skill of SEO copywriting, you will need to put in some time and effort. When you know what you are doing, you will find it relatively easy to offer your readers the information they require while also making a good impression on the search engines.

Search engines will reward you for your efforts, but only if you follow their rules.

How to Start Taking on Joint Ventures

Planning and executing your first joint venture is going to require that you leave your typical comfort zone. Some people hate doing this and others are fine with it. For some people, fear stops them and it is important to be able to confront this. No matter what size of business you are operating, you can do a joint venture. It is important, however, to be sure that both you and your partner are good matches for each other.

When it comes to business communication, it should be sweet, short and to the point. This same logic applies during the times that you are inquiring about joint venture partnerships. In addition, do not make the other business mad by using marketing hype. When contacting the other business, state your reason for calling them, or this can be done in writing. You should not write too long of a letter. But, you have to present yourself well. You can get to this at a later time. Always highlight the benefits of doing a joint venture.

You have to be able to provide your potential partners with a strong incentive to want to conduct a joint venture with you. Your efforts must be especially focused if the business you’re contacting is a leader in their industry. You shouldn’t have the attitude that they are going to be impressed with your offer. Larger companies are approached constantly with offers of every description. What this means is that you must have something truly valuable for them if you want them to take your offer seriously. You need both a great offer and a polished way of presenting it if you want to make any inroads. If you’re not sure you have what it takes to land a mega JV, why not get your feet wet and try some smaller ones first?

Try to keep an open mind if you take on a joint venture with a major company. There are many possible scenarios with JVs, and you may want to make a small sacrifice for a greater cause later. Check out for more business and marketing tips.

An incredibly common experience for the larger JVs is the forming of a company that is solely about that JV. It’s a situation in which you will own part of the company and that is a term that you will need to negotiate. There is a lot more to this than the amount of the company that you will own and you might find other factors a lot more attractive. Negotiation is required for everything which means that you are going to have to make an important decision about each of the terms that you will deal with. Every day, you see the results of a profitable JV. Each business has something to offer. They are linked by what they do together. What is occurring is a cross-pollination of promotion for each business. Regardless of what your business is, you can still do this, even if you run your IM business on your own.