Not many people are familiar with the term SEO copywriting; even though it is one of the most widely used marketing tools today. SEO Copywriting is used by online businesses and individuals all over the world to create content designed for search engines as well as human readers looking for unique content. This is an art of writing that creates highly convincing yet creative copy that’s meant to serve many different purposes for that particular site.
The first element of SEO copywriting is using the correct keywords so that you can rank higher in search engines within your given niche. These keywords could be from the name of the website the content is being created for, or it could be keywords related to content people may be searching for online. The most important formula for SEO copywriting success is using the right keywords in the right places. Ranking higher by Google and the other search engines requires that you get good at this practice.
If you want long term results, and this is critical for your SEO, you must have a high content to code ratio. What does it mean? Put in simple terms, your content to code ratio is the balance of text and code within your page. To check this, look at the HTML code, which can be seen by viewing the source code within your webpage. Your text must be higher than the HTML code, to get a good ratio. The search engines completely love this if you get it just right. The cleaner your site is, with more content and less HTML code, the better you’ll rank with the search engines.
Now that we know the do’s, there are things you’ll want to avoid when writing web copy. The first thing you’ll want to avoid is flash as it goes against your goals when it comes to high ranking. Flash won’t help you with your SEO efforts one bit. Search engines are unable to read Flash and that’s not to mention the fact that it takes forever to load.
To make matters worse, any information that’s embedded in a Flash file won’t be indexed by the search engines. The concept of search engine optimization is to create content that’s more readable for search engines. Therefore, don’t use Flash on your site as it’s only going to drive away your traffic.
Images on websites are explained with captions, which are usually overlooked by readers. Do keep in mind, though, that Google does understand images and know how they are utilized.
Therefore, adding captions is vital and they must begin with the keywords you are targeting to help Google make sense of what you are trying to achieve.
To master the skill of SEO copywriting, you will need to put in some time and effort. When you know what you are doing, you will find it relatively easy to offer your readers the information they require while also making a good impression on the search engines.
Search engines will reward you for your efforts, but only if you follow their rules.