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Basic Web Design for Successful Business Website

Are you new to web designing? Do you want to understand what makes a good web design? Well, there are more important things than what your eyes can see, particularly if you are designing the site for your online business. Here are some of the most important things to consider.

  1. Keep it clean and simple. As they say, less is more. It makes a website look sleek if you reduce navigation options and keep the layout simple. Keeping it clean will help achieve your desired goals and results, such as more signups, subscribers, and sales.
  2. Have a polished, professional logo. The logo is an important part of your brand. And it is critical to put it prominently on your site. Best if you use a high-resolution image and place it in the upper left corner of each of your pages.
  3. Use intuitive navigation. Confusing navigation layouts will detract customers from your call to action or primary information. For a successful web design for business, keep the navigation bar clean and simply put the less important links at the bottom of the or in the footer.
  4. Use white spaces wisely. This will give the visitors some breathing room. You don’t want to overwhelm your prospects with too much information all at once. Let them read the pieces of information and allow them to absorb all of the features your business has to offer.
  5. Use color strategically. If you want to get a professional impression from your prospective customers, then use a neutral color palette. It will help your website look elegant, clean and modern. But it doesn’t mean you will have a boring web page. You can employ small dashes of color for headlines or key graphics.
  6. Invest in professional photography. Good photographs can build a strong connection between your business and customers. Poor quality photographs or worse, irrelevant photographs, can turn off potential clients. Get a professional photographer to capture the essence of your business and use high-quality images on your website.
  7. Use fonts that are easy to read across devices. Keep in mind that people will be looking at your website from  different devices, such as laptop, mobile phones and tablets. Some fonts may read well on a computer monitor but not on a mobile device.
  8. Respect the fold. Put most of your content above the fold. Put your call to action in the upper portion of your web page, along with your phone number and email address.
  9. Use responsive web design. Same as with number 7, make sure to choose a responsive design that can adapt to any browser and device.Remember, better user experience translates into more time spent on your site, which means higher conversion rates.
  10. Forget Flash. If you’re after search engine results, then only use search-engine friendly text. And Flash isn’t your best option to optimize your website for your money keywords.

Want more tips about web design and internet marketing in general? Get in touch with our colleagues from Clayton NC. Discover what you need to do in order to get the results you want for your business website.

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Ever Experienced These Common PC Problems?

If you’re like most other individuals, you rely on your own laptop or desktop for work, school and entertainment and it is nearly impossible to live without this machine. However, what happens there is no sound or when your machine is unexpectedly not beginning? We’re all comfortable with such challenges. Below are some common notebook difficulties you’ll be able to try and mend before you dash it to a computer geek friend or to a local computer repair specialist.

Your PC won’t turn on – If your pc has not had any problems before, start by assessing whether the power cable is plugged in properly. Try plugging the cable in an outlet that is different that you are certain is working. Computers will shut down out of the blue a damaged power connector, due to battery issues or overheating as a result of fan failure. It could be an issue with the applications that needs to be managed by an expert, when it does not work.

Keys that are broken – Keys are obligated to experience so do not be surprised if your old notebook has lost keys, wear and tear over the years. They aren’t any longer operating or when the keys get stuck, it might be as a consequence of food or shed drinks.

Hard drive failure – Most hard drives malfunction because of impact and vibrations. Consistently make sure the hard disk is not full to prevent it from becoming damaged at any time you take your notebook. The hard disk will have to be replaced by a tech.

Slow internet – Reboot the computer as well as the router if you have detected a fall in net speed. It may be a spyware or malware infection that’s interfering with wireless connection, in case the issue still continues. Get in touch with a computer software repair tech for assistance in Raleigh. Or if everything seems working perfectly, call your service provider as they may be having some technical issues at the moment.

Loss of sound – In case your notebook does not emit any sound, check that there is no issue with loudspeakers or your headphone that are linked to the interface. Make sure the sound isn’t muffled and the volume is turned up.

External drives aren’t recognized by USB ports – In this scenario, there is likely an issue with all the USB drivers. This is really a software issue that may be handled remotely by a tech.

Remember to back up all your information before trying to have your machine repaired. And it’s always best to call in an expert.

Simple Approaches To Create Engaging Content

Every Internet marketer knows the value of quality content, and how it can help an online business grow. Simply producing content around the niche you’re targeting is not enough because you have to make it engaging enough so that your readers are pulled in. The content you create should be completely unique, made by your own hand. It should not be the results of using regurgitated content that is found all over the Internet, but unique ideas and concepts molded together in an innovative and engaging fashion.

It is in your best interest to create topics that are single focused, not multi-focused, which can become scattered and confusing to read. It is important that you have your readers stay on topic, only focusing on one specific topic throughout the entire article. Your topic should be on one thing throughout the entire article, and you should only discuss that topic from beginning to end. Don’t give your readers a reason to lose interest in your content because if you lose them once, then it’s really difficult to get them back.

Another thing you want to do is make sure that your content is received by your readers in a positive way. It should also not be too complex, but based upon a dedicated effort to provide the information that they want in simplistic manner. You should put half of your time coming up with a strong headline and a powerful lead that will pull your reader inside. Not only should your content convey information, but it should reflect you in everything you write.

When you’re working on boosting the engagement of your content, it’s vital that you focus your efforts on serving your readers and helping them out in the best possible way. Remember to always offer something of value. Everything that you write should be designed to help the reader in some way, and if you don’t, this can come back to haunt you. Every single step that you take towards building value within your content will help you make it effective and engaging – you will go a long way when people see that your content is delivering on its promise. Your goal is to know exactly what is needed to build a bridge to your readers, and engaging content they can relate to on all levels is the key to success, here. Do not forget that you can learn a lot by studying copywriting, and that will help you more than you know at this moment. Keep moving ahead and forward each day, and that is what will propel you out in front of everybody else.