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Basic Web Design for Successful Business Website

Are you new to web designing? Do you want to understand what makes a good web design? Well, there are more important things than what your eyes can see, particularly if you are designing the site for your online business. Here are some of the most important things to consider.

  1. Keep it clean and simple. As they say, less is more. It makes a website look sleek if you reduce navigation options and keep the layout simple. Keeping it clean will help achieve your desired goals and results, such as more signups, subscribers, and sales.
  2. Have a polished, professional logo. The logo is an important part of your brand. And it is critical to put it prominently on your site. Best if you use a high-resolution image and place it in the upper left corner of each of your pages.
  3. Use intuitive navigation. Confusing navigation layouts will detract customers from your call to action or primary information. For a successful web design for business, keep the navigation bar clean and simply put the less important links at the bottom of the or in the footer.
  4. Use white spaces wisely. This will give the visitors some breathing room. You don’t want to overwhelm your prospects with too much information all at once. Let them read the pieces of information and allow them to absorb all of the features your business has to offer.
  5. Use color strategically. If you want to get a professional impression from your prospective customers, then use a neutral color palette. It will help your website look elegant, clean and modern. But it doesn’t mean you will have a boring web page. You can employ small dashes of color for headlines or key graphics.
  6. Invest in professional photography. Good photographs can build a strong connection between your business and customers. Poor quality photographs or worse, irrelevant photographs, can turn off potential clients. Get a professional photographer to capture the essence of your business and use high-quality images on your website.
  7. Use fonts that are easy to read across devices. Keep in mind that people will be looking at your website from  different devices, such as laptop, mobile phones and tablets. Some fonts may read well on a computer monitor but not on a mobile device.
  8. Respect the fold. Put most of your content above the fold. Put your call to action in the upper portion of your web page, along with your phone number and email address.
  9. Use responsive web design. Same as with number 7, make sure to choose a responsive design that can adapt to any browser and device.Remember, better user experience translates into more time spent on your site, which means higher conversion rates.
  10. Forget Flash. If you’re after search engine results, then only use search-engine friendly text. And Flash isn’t your best option to optimize your website for your money keywords.

Want more tips about web design and internet marketing in general? Get in touch with our colleagues from Clayton NC. Discover what you need to do in order to get the results you want for your business website.

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Ever Experienced These Common PC Problems?

If you’re like most other individuals, you rely on your own laptop or desktop for work, school and entertainment and it is nearly impossible to live without this machine. However, what happens there is no sound or when your machine is unexpectedly not beginning? We’re all comfortable with such challenges. Below are some common notebook difficulties you’ll be able to try and mend before you dash it to a computer geek friend or to a local computer repair specialist.

Your PC won’t turn on – If your pc has not had any problems before, start by assessing whether the power cable is plugged in properly. Try plugging the cable in an outlet that is different that you are certain is working. Computers will shut down out of the blue a damaged power connector, due to battery issues or overheating as a result of fan failure. It could be an issue with the applications that needs to be managed by an expert, when it does not work.

Keys that are broken – Keys are obligated to experience so do not be surprised if your old notebook has lost keys, wear and tear over the years. They aren’t any longer operating or when the keys get stuck, it might be as a consequence of food or shed drinks.

Hard drive failure – Most hard drives malfunction because of impact and vibrations. Consistently make sure the hard disk is not full to prevent it from becoming damaged at any time you take your notebook. The hard disk will have to be replaced by a tech.

Slow internet – Reboot the computer as well as the router if you have detected a fall in net speed. It may be a spyware or malware infection that’s interfering with wireless connection, in case the issue still continues. Get in touch with a computer software repair tech for assistance in Raleigh. Or if everything seems working perfectly, call your service provider as they may be having some technical issues at the moment.

Loss of sound – In case your notebook does not emit any sound, check that there is no issue with loudspeakers or your headphone that are linked to the interface. Make sure the sound isn’t muffled and the volume is turned up.

External drives aren’t recognized by USB ports – In this scenario, there is likely an issue with all the USB drivers. This is really a software issue that may be handled remotely by a tech.

Remember to back up all your information before trying to have your machine repaired. And it’s always best to call in an expert.

Use WordPress SEO To Bring Traffic To Your Sites

While bloggers have countless choices when it comes to the software they use, WordPress tends to be the one that many finally decide on. How does WordPress CMS differentiate itself? Perhaps the most notable difference is how intuitive WordPress is when it comes to creating your site. It’s highly professional and easy to use.

However, the most vital component when it comes to creating a website is your ability to attract organic traffic, and this is one place where WordPress stands apart from other platforms. Increasing your rankings in the all-important search engines is only possible if you fully employ the maximum abilities of WordPress SEO, as it is not simply sufficient to have these types of features, if you do not use them well. But in order to receive the most benefits from the SEO abilities of WordPress, you’ll need to ensure that your settings are correct. By taking the time to understand how the various SEO settings work, you’ll really give yourself a leg up on achieving the best results. It’s important to attract organic traffic, which is both free and powerful. The article below will explore how to properly use WordPress SEO to benefit you the most.

WordPress tags are an essential element to keep in mind when you’re setting up your blog. Many people who blogs don’t use tags when they post – you don’t want to make that mistake. Search engines find tags helpful when indexing your pages. Your tags act as keywords that are just one or two words in length. They are useful in describing your post in relevant terms that enhance the article itself.

So how exactly do the search engines utilize tags?

Tags are used to index your posts quickly, and place them in appropriate categories. It’s a simple step that’s well worth doing, and it only takes a few moments to add your tags once your post is complete. Internal linking should also be part of your posts. To do this, you should link your posts to other relevant posts that you’ve created. This can be achieved simply with HTML linking code, or there are also plug-ins available that can do this for you. For instance, if you have an important post that you think needs traffic, you can link it to from all your other posts and give its own importance.

You want to get indexed by Google? The best way to guarantee that is to have a sitemap. If you decide to generate a Google Sitemap, be sure to use a plugin to help speed up your indexing process as well. It basically helps Google discover all the pages on your site. Also, whenever you write a new post, ping that post to an assortment of sites. This alerts the sites that there is a fresh posting on your site. It makes sure that those new posts get onto various websites. When your posts are linked back by another blogger, you get some targeted visitors. The exposure from that is explosive and incredible. So be sure to ping every one of the posts you put up.

You may also wish to link to blog posts which are related to the title post. There are a number of plugins that make this easy work, and they will automatically insert links to related posts. You can easily decide the amount of related posts you’ll want to show, and that will also give the search engines a much simpler way to connect to your older posts. Overall, WordPress is simply an amazing platform in its ability to optimize your site for any of the search engines. Be sure to take advantage of everything WordPress offers in order to achieve the maximum results!

Steps To Building Your Very Own Web Presence

There’s no question about it- your business must be online. Whether you want to socialize online is up to you. Some people love to spend their spare time online, and others don’t. It’s a different story when it comes to your business, though -this is one area where you do need to be online. It doesn’t need to be loud or fancy or even incredibly widespread, but it does need to be there. People don’t simply open the phone book to find businesses anymore. It’s far more likely today that someone will go online and use a search engine to find you.

You have to post on forums daily. You can start out with one in the beginning. In relation to your niche, this is where your primary audience will spend most of its time on the web. A local forum can also work. Make sure your business profile, and your signature files, show your business website. You just need to participate in the forum. Your best bet is to be as professional as possible, answering questions on the forums and helping people when needed. It is not advisable to sell or promote your products when posting. Simply help out and be a contributing member of the site. You will see your reputation skyrocket along with your business at the same time. Open up a LinkedIn profile for yourself. You don’t necessarily want to set up the profile for your business. On the other hand, as the owner of the business, you should make sure to put a profile up on this network. Yes, this network is mostly used for making new connections and uploading resumes. This is the reason you need to get one. You can take advantage of it for meeting other business owners. You can find them by searching for people you already know in the business world. This will offer you a number of other options for networking. In addition, you can utilize the forums on the system for displaying your knowledge.

Your business can be listed in a niche centric directory. Did you know that? Are you selling a certain product? You cater to a specific niche? The best way to get people to find you is to put yourself into directories where your product or service will be seen by those looking for what you have to sell. If you do list in multiple unrelated directories, Google could slap you for this, plus you would be looked at as a spammer by flooding the directories with your links. Putting yourself in every directory that relates to your products or services is still what you need to do. Start with the directories you’ve used yourself in the past and then do a simple web search for others.

It’s actually not that hard to build a presence for yourself on the web. Just use the strategies we have given you to get this done. It is up to you how quickly, or slowly, this process actually can go.

What is important is that you set the presence up and that you let people know about it. All you have to do is keep trying, and you will succeed.

Building a User Friendly Site

One of the most critical areas for building a site that performs well is how user friendly it is. That term probably sounds pretty innocuous but if you don’t do it correctly it can be incredibly unforgiving. You will know if you’re doing it wrong because your bounce rate is going to be way too high and nobody will spend much time on their site. Make sure that you have your analytics set up on your site so that you can start figuring out what your trouble spots are. You might even hire a person to do a user friendly criteria site audit. The point is that if you want to play ball, you’ll make sure you’re up to par here.

Many inexperienced webmasters usually do not put enough thought into their font choices, but the ideal approach is to use those web fonts that are considered standard use fonts. Safe fonts are those like Verdana and Ariel sans serifs, and actually this is a good area for you to research and gain some knowledge. It’s not necessary to load up your site with so many kinds of fonts for each little section, etc. Major sites with millions of visitors a month are professionally designed and they can get away with it more than you can. If you use a blog, then the fonts will be generally by default, although you can find plugins that give you more variety.

Be smart about what you have for admin pages, and this is about your contact page. The contact page tells everybody that you’re for real and a professional and that makes a difference. The better places will manually review your site and they’ll look for a Contact page, and don’t forget you’ll also want to have certain information on your Contact page such as a form. If you have nothing to hide, then you should not have an issue with getting an 800 number of something – no one will call, anyway.

Making mistakes is really easy, particularly in terms of content creation and in other areas. Some of the examples of this are your side bars. You are going to have all sorts of special offers and opt-in boxes for list building that are going to need to be sold themselves. So make sure that you’ve created great copy for these things. Most webmasters are going to just toss up an opt-in box and a graphic for their eBook–do not be one of them. Most people are used to these things and have started to ignore them. Placing a smaller box in the side column with some copy typed in a smaller font as well as the email field is just one way to set yourself apart.

You don’t want your font to be too small for people to see and it is important that your copy be as compelling as possible. Even if your website is getting killed and you need to completely overhaul it, you can do that pretty quickly when you know what to do. Obviously you need to know how to implement it and how to do so with complete competence. It’s really all up to you and how badly you want to have a successful business on the web.