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Basic Web Design for Successful Business Website

Are you new to web designing? Do you want to understand what makes a good web design? Well, there are more important things than what your eyes can see, particularly if you are designing the site for your online business. Here are some of the most important things to consider.

  1. Keep it clean and simple. As they say, less is more. It makes a website look sleek if you reduce navigation options and keep the layout simple. Keeping it clean will help achieve your desired goals and results, such as more signups, subscribers, and sales.
  2. Have a polished, professional logo. The logo is an important part of your brand. And it is critical to put it prominently on your site. Best if you use a high-resolution image and place it in the upper left corner of each of your pages.
  3. Use intuitive navigation. Confusing navigation layouts will detract customers from your call to action or primary information. For a successful web design for business, keep the navigation bar clean and simply put the less important links at the bottom of the or in the footer.
  4. Use white spaces wisely. This will give the visitors some breathing room. You don’t want to overwhelm your prospects with too much information all at once. Let them read the pieces of information and allow them to absorb all of the features your business has to offer.
  5. Use color strategically. If you want to get a professional impression from your prospective customers, then use a neutral color palette. It will help your website look elegant, clean and modern. But it doesn’t mean you will have a boring web page. You can employ small dashes of color for headlines or key graphics.
  6. Invest in professional photography. Good photographs can build a strong connection between your business and customers. Poor quality photographs or worse, irrelevant photographs, can turn off potential clients. Get a professional photographer to capture the essence of your business and use high-quality images on your website.
  7. Use fonts that are easy to read across devices. Keep in mind that people will be looking at your website from  different devices, such as laptop, mobile phones and tablets. Some fonts may read well on a computer monitor but not on a mobile device.
  8. Respect the fold. Put most of your content above the fold. Put your call to action in the upper portion of your web page, along with your phone number and email address.
  9. Use responsive web design. Same as with number 7, make sure to choose a responsive design that can adapt to any browser and device.Remember, better user experience translates into more time spent on your site, which means higher conversion rates.
  10. Forget Flash. If you’re after search engine results, then only use search-engine friendly text. And Flash isn’t your best option to optimize your website for your money keywords.

Want more tips about web design and internet marketing in general? Get in touch with our colleagues from Clayton NC. Discover what you need to do in order to get the results you want for your business website.

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Ever Experienced These Common PC Problems?

If you’re like most other individuals, you rely on your own laptop or desktop for work, school and entertainment and it is nearly impossible to live without this machine. However, what happens there is no sound or when your machine is unexpectedly not beginning? We’re all comfortable with such challenges. Below are some common notebook difficulties you’ll be able to try and mend before you dash it to a computer geek friend or to a local computer repair specialist.

Your PC won’t turn on – If your pc has not had any problems before, start by assessing whether the power cable is plugged in properly. Try plugging the cable in an outlet that is different that you are certain is working. Computers will shut down out of the blue a damaged power connector, due to battery issues or overheating as a result of fan failure. It could be an issue with the applications that needs to be managed by an expert, when it does not work.

Keys that are broken – Keys are obligated to experience so do not be surprised if your old notebook has lost keys, wear and tear over the years. They aren’t any longer operating or when the keys get stuck, it might be as a consequence of food or shed drinks.

Hard drive failure – Most hard drives malfunction because of impact and vibrations. Consistently make sure the hard disk is not full to prevent it from becoming damaged at any time you take your notebook. The hard disk will have to be replaced by a tech.

Slow internet – Reboot the computer as well as the router if you have detected a fall in net speed. It may be a spyware or malware infection that’s interfering with wireless connection, in case the issue still continues. Get in touch with a computer software repair tech for assistance in Raleigh. Or if everything seems working perfectly, call your service provider as they may be having some technical issues at the moment.

Loss of sound – In case your notebook does not emit any sound, check that there is no issue with loudspeakers or your headphone that are linked to the interface. Make sure the sound isn’t muffled and the volume is turned up.

External drives aren’t recognized by USB ports – In this scenario, there is likely an issue with all the USB drivers. This is really a software issue that may be handled remotely by a tech.

Remember to back up all your information before trying to have your machine repaired. And it’s always best to call in an expert.

Proven Local SEO Strategies To Build Your Offline Business

Local SEO is becoming more and more popular, especially since geographic based marketing is catching up. The follow article will present three efficient local SEO ideas that will help increase the rank of your business in the search engines for any keywords you choose.

The best tip you can get local SEO would be to get into your customer’s shoes and think like them. If you want to understand how your customers search online you need to learn how they think. So, you have to try and analyze what someone would put into the search box when they are looking for your site or for the products you are selling. Let’s presume that you run a furniture company that offers various types of furniture including tables, cupboards, sofas etc. But what if you specialize in office furniture; will the searcher be able to find you if they search for “table”? Will your site and products match up to that search? Under no circumstances. On the other hand, a suitable match would be “office computer table.” Even if they bring in lots of visitors and are highly popular you need to stay away from broad keywords because the traffic doesn’t convert well. You need to employ less popular keywords that are more targeted but offer a greater chance of you getting a customer. When you’re creating your business profile, you’ll have the ability to customize it with any photos you have of your business or yourself. First impressions are important, and so your profile will create the first impression of you and your business to a lot of people. Yes, your pics are very important, and they need to help people have some feelings of trust in you. It’s important to that your photos be genuine and that it’s you and your business. Whether or not you actually hire a professional photographer is obviously up to you. Good, decent quality photos that are clear will suffice. You know what appeals to people: trust, reliable, professional, etc.

There are a lot of reasons why people have poor results with SEO, and often times it’s the details that are overlooked or ignored. We know you want to be in business for a long time, and so do take care about what you do with local SEO, etc. Here’s something you can do, and that is to find some means by which you can get do activities in your local town or city. There’s nothing like good press, as you know, and it can sometimes work very fast and effectively. For example, let’s say your business is only focused on customers from the US, so the most reliable way to go about it would be to join US based communities. This is something that helps, and you can think of it in terms of the little things that add up to a lot. When more people know who you are, and they pay a visit to your business website; all that traffic helps your rankings with PR.

Local SEO is still at its beginnings and we still have a lot to learn about it but there will certainly be more to come with more and more companies starting up location based services. While it might take you some time to see results from this type of local SEO, you won’t turn to any other solution once you get a good grasp of the dynamics.

Making The Right Decisions with Your Web Designer

Getting your website designed and launched by a professional web designer becomes easy once you know who you want to hire and how you’re going to go about the whole process. Chances are good that you will need to outsource site design more than once, and you can take what we are about to share and use it over again.

It’s important that you pass on the right message to your web designer and make him/her understand your needs. The willingness of any designer to engage in good quality communications will vary just because people are different. Well, what needs to be done by you so it is possible to get a good idea about them? It is easy to tell if a business is sincerely concerned about you or just wants your money. You will get the best results only from those who are genuinely interested to help and provide exactly what you want. As you are speaking with the designer, you must ask what ever questions you feel are important to you. Even though you are outsourcing this task, you cannot afford to remain out of the loop or uninvolved.

If you have been on the net for some time, then no doubt you realize how utterly impatient people seem to be in just about all things. We know this is not what you want to hear, but the best designers will be busy which means you must be patient about the process. It is a matter of getting in line and waiting your turn, so do not take it personally or think negatively about it. However, all is not lost about this because all you have to do is find somebody else with a more agreeable timetable. Only you will know what is acceptable or not, and so obviously we cannot suggest anything other than to perform a good search.

It is very common for some design businesses to want to sell you additional services related to marketing your site.

Of course this is entirely your call and it is up to you to check it out as much as possible. The best way to go about this is to approach an online marketing company that specializes at the task of promoting your website. You will be most satisfied when you make your decisions about these things and feel good about them. You can learn to work very effectively with a web designer or anybody else when you learn a few important points.

Doing WordPress SEO the Right Way

WordPress is a sort of search engine darling which is why they get more love from the search engines than blogs that don’t run the platform. All webmasters know and understand (as do IMers) that building a site on the WordPress content platform gives you an automatic upper hand in terms of beating your competitors at SEO. Of course, to truly see long term rewards and lots of organically gained search engine traffic it is very important that you optimize your WordPress blog for as high a performance as you can get.

Place Your Keyword in the Title: In relation to optimizing your WordPress blog for the search engines, always keep in mind that the keyword has to be placed in the title. This is one of the smartest and easiest strategies to use for getting your WordPress blog exposed to the search engines. However, you should never make it a point to stuff too many keywords into your articles. Your keyword should go in the title if you think that it will make a big difference to do it. Your title should provide SEO value as well as make sense to the reader.

Allow Trackbacks: One of the main things that helps you WordPress blog get good ranking is the trackbacks. This makes it easy to have links created in the comments section to anyone who is linking to your content. When you allow trackbacks on your WordPress blog, this gives other people an avenue for linking to your articles and creating a backlink for you. If you research the comment of most WordPress blobs, you will see that they have trackbacks in them. This is so that anyone interested in linking to the content is able to do it freely.

Sprinkle Keywords in Your Content: When you run your site on WordPress you are not absolved from using basic SEO principles in the creation of your content. Your content should have a good keyword density to prove that you haven’t overlooked this basic part of SEO. You should never stuff your content with too many keywords, but just try to weave in your targeted keywords where you think is necessary; increase the use of synonyms so that you don’t end up repeating your keyword too many times in your article. WordPress SEO is a method that will slowly give your blogs better potential and a better appearance where search engines are concerned. But since you’re using a powerful platform like WordPress, the overall returns that you can get from your efforts can be huge. Search engines like Google consider WordPress as a reliable source to upgrade your blog potential. So before you go all complex with your approach to WordPress SEO, first get the basics right and ensure that you’ve built a strong foundation for the future traffic.