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Basic Web Design for Successful Business Website

Are you new to web designing? Do you want to understand what makes a good web design? Well, there are more important things than what your eyes can see, particularly if you are designing the site for your online business. Here are some of the most important things to consider.

  1. Keep it clean and simple. As they say, less is more. It makes a website look sleek if you reduce navigation options and keep the layout simple. Keeping it clean will help achieve your desired goals and results, such as more signups, subscribers, and sales.
  2. Have a polished, professional logo. The logo is an important part of your brand. And it is critical to put it prominently on your site. Best if you use a high-resolution image and place it in the upper left corner of each of your pages.
  3. Use intuitive navigation. Confusing navigation layouts will detract customers from your call to action or primary information. For a successful web design for business, keep the navigation bar clean and simply put the less important links at the bottom of the or in the footer.
  4. Use white spaces wisely. This will give the visitors some breathing room. You don’t want to overwhelm your prospects with too much information all at once. Let them read the pieces of information and allow them to absorb all of the features your business has to offer.
  5. Use color strategically. If you want to get a professional impression from your prospective customers, then use a neutral color palette. It will help your website look elegant, clean and modern. But it doesn’t mean you will have a boring web page. You can employ small dashes of color for headlines or key graphics.
  6. Invest in professional photography. Good photographs can build a strong connection between your business and customers. Poor quality photographs or worse, irrelevant photographs, can turn off potential clients. Get a professional photographer to capture the essence of your business and use high-quality images on your website.
  7. Use fonts that are easy to read across devices. Keep in mind that people will be looking at your website from  different devices, such as laptop, mobile phones and tablets. Some fonts may read well on a computer monitor but not on a mobile device.
  8. Respect the fold. Put most of your content above the fold. Put your call to action in the upper portion of your web page, along with your phone number and email address.
  9. Use responsive web design. Same as with number 7, make sure to choose a responsive design that can adapt to any browser and device.Remember, better user experience translates into more time spent on your site, which means higher conversion rates.
  10. Forget Flash. If you’re after search engine results, then only use search-engine friendly text. And Flash isn’t your best option to optimize your website for your money keywords.

Want more tips about web design and internet marketing in general? Get in touch with our colleagues from Clayton NC. Discover what you need to do in order to get the results you want for your business website.

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Ever Experienced These Common PC Problems?

If you’re like most other individuals, you rely on your own laptop or desktop for work, school and entertainment and it is nearly impossible to live without this machine. However, what happens there is no sound or when your machine is unexpectedly not beginning? We’re all comfortable with such challenges. Below are some common notebook difficulties you’ll be able to try and mend before you dash it to a computer geek friend or to a local computer repair specialist.

Your PC won’t turn on – If your pc has not had any problems before, start by assessing whether the power cable is plugged in properly. Try plugging the cable in an outlet that is different that you are certain is working. Computers will shut down out of the blue a damaged power connector, due to battery issues or overheating as a result of fan failure. It could be an issue with the applications that needs to be managed by an expert, when it does not work.

Keys that are broken – Keys are obligated to experience so do not be surprised if your old notebook has lost keys, wear and tear over the years. They aren’t any longer operating or when the keys get stuck, it might be as a consequence of food or shed drinks.

Hard drive failure – Most hard drives malfunction because of impact and vibrations. Consistently make sure the hard disk is not full to prevent it from becoming damaged at any time you take your notebook. The hard disk will have to be replaced by a tech.

Slow internet – Reboot the computer as well as the router if you have detected a fall in net speed. It may be a spyware or malware infection that’s interfering with wireless connection, in case the issue still continues. Get in touch with a computer software repair tech for assistance in Raleigh. Or if everything seems working perfectly, call your service provider as they may be having some technical issues at the moment.

Loss of sound – In case your notebook does not emit any sound, check that there is no issue with loudspeakers or your headphone that are linked to the interface. Make sure the sound isn’t muffled and the volume is turned up.

External drives aren’t recognized by USB ports – In this scenario, there is likely an issue with all the USB drivers. This is really a software issue that may be handled remotely by a tech.

Remember to back up all your information before trying to have your machine repaired. And it’s always best to call in an expert.

Internet Marketing Tips And Advice For Businesses

Effective internet marketing can make or break your business online. Regardless of the products or services you are selling, these tips provide a few of the ins and outs of internet marketing that will improve your sales figures. Whether you are new to online marketing or your business has had an online presence for many years, applying these tips produces positive results.

Even though it is nice to have an 800 number available so that users do not have to pay in order to contact you, it is also a good idea to put the local number of your business online as well. This gives users an idea of what area you operate from and that is important to some people.

Make a video or two. Showing your customers the person behind the written word is a great way to develop rapport. You can use these videos to show customers where you are, what you sell, and how everything works. Don’t worry about high-budget options either. Customers are more interested in the point you are making rather than how sily you think you look.

When marketing an online product or business, provide incentives to order quickly, such as free shipping to anyone who orders before a certain date. You can even have this date keep changing in your ad copy to draw in more customers. If customers feel that there is something to be had by ordering today, they will be more likely to buy right away rather than deliberating about it.

Viral marketing is the fastest way to reach the greatest number of people, but how do you come up with an idea that the public is going to find so fascinating? While there are no guarantees when it comes to public opinion, there are some tips that can give your internet marketing campaign the best chance of success. Feature your product in a video that is hysterically funny. Create a fun online activity or a unique online tool for conducting research. Make a rebrandable ebook or video that allows your affiliates to add their own links. Even if your idea doesn’t go viral, you’ve still used an innovative method to market your business.

Good Internet marketing strategy takes a lot of planning. That planning should begin long before a business website is put online. Internet marketing tactics must be planned from practically the very beginning of an online business venture. When a website has its marketing strategy sorted out on day one it will grow exponentially faster than it would if its webmaster were feeling out marketing options after going live.

A great internet marketing strategy is to offer customers who purchase from your site the option to sell your products and make some sort of commission. Recruiting your customers to become affiliates is a great way to expand your site to new people. It is also sure to get you more business!

Employing the use of the tips mentioned here gives your business a leg up on the competition by utilizing information that makes your internet marketing campaign work harder to drive your online sales to new heights. Whether you are a newbie or an experienced veteran of internet sales, utilizing these tips is a sure-fire way to increase your sales.

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